The Brief
McDonald Paper & Restaurant Supplies, a wholesale & e-commerce retailer, were experiencing high online order growth but weren’t able to reliably hit their daily target of fulfilled orders due to their current manual picker process. The company realised they needed to adapt new robotic technology into their processes to keep up with online order demand and enable future business growth.
The company previously used Amazon for their fulfilment. However, due to the pandemic, Amazon prioritised other products over their own which led to unexpected delays. McDonald Paper & Restaurant Supplies felt that on top of the delays, fulfilment costs were too high and as they were growing rapidly, they needed to find an alternative solution.
THE CHALLENGE
McDonald Paper & Restaurant Supplies, were having difficulty scaling in their space and hiring enough workers to meet the demand. Robotics was previously unattainable as they had no strong technical IT staff to offer development ideas or support.
Prime Robotics had to consider the customers’ requirement for the solution to integrate with SellerCloud so they could pick, pack and print shipping labels at the pick station. They also had to consider that the premises contained low ceilings and floors of poor condition.
