conveyor system in warehouse

Optimising Retail Distribution Centres with Conveyor & Robotics Technology

Retail distribution centres (DCs) are under constant pressure to store, move, pick, pack, and dispatch high volumes of goods quickly and accurately. Retailers are adopting advanced conveyors and robotics technology to keep pace with increasing consumer demand to create highly efficient, automated operations. The integration of robotics with automated systems has a pivotal role in streamlining warehouse processes.

With extensive experience designing and installing conveyors and automation technology solutions for retail operations, our latest blog highlights the challenges retailers face and explores the different types of conveyors used in retail DCs to overcome these challenges, including their applications and benefits. We also cover how trusted conveyor systems integrate with wider robotic technologies to offer efficient operations, reducing labor costs and enhancing customer experience.

Challenges for Retailers in Optimising Distribution Centres


As retail distribution centres become more complex and demand for faster, more efficient fulfilment grows, retailers face several operational challenges. Managing a large number of SKUs, handling seasonal demand spikes, and meeting customer expectations for rapid delivery all put pressure on logistics operations. Additionally, labour shortages and rising real estate costs make it essential to adopt warehouse automation solutions and automated systems to maintain efficiency long-term. Warehouse managers must also consider how to balance manual tasks and human intervention to prevent errors and improve operational efficiency. Below are some of the key challenges retailers must overcome to optimise their distribution centres.

 

 

 

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conveyor systems alongside other conveyors

Large Volume and Varying SKU Sizes

Retailers manage an extensive range of SKUs (Stock Keeping Units), including products of different shapes, sizes, weights, and handling requirements. This complexity makes inventory management challenging, requiring adaptable conveyor and robotic systems that can efficiently handle a mixed set of inventory. Without a well-optimised system, managing SKU diversity can lead to inefficiencies, misplaced inventory, and increased picking errors. Inventory accuracy and real-time visibility are crucial for reducing the risk of errors.

High Order Volumes and Seasonal Fluctuations

Retailers experience significant fluctuations in demand, especially during peak seasons like Black Friday & Cyber Monday. These surges can place a significant strain on warehouse management systems, leading to bottlenecks, order backlogs, and increased manual labor costs needed to process higher order volumes. Scalable robotic solutions, such as robotic sortation and dynamic conveyor routing, help mitigate these fluctuations by adjusting to real-time demand without the need for short-term increases in manual labor.

Speed of Order Fulfilment and Delivery

Today’s consumers expect fast, often same-day or next-day delivery, meaning retailers must accelerate their order processing times to meet these demands. Traditional manual processes relying on human intervention and manual labor struggle to keep pace with these expectations. High-speed conveyors, robotic picking systems, and AI-driven order management enable faster processing, reducing order cycle times and meeting customer demands efficiently. Fulfillment accuracy is enhanced by automated systems, improving customer service.

Picking Accuracy & Efficiency

Accurate order picking is critical in retail distribution, as errors can lead to costly returns, dissatisfied customers, and loss of brand reputation. Manual tasks are prone to mistakes, especially with high SKU counts and order complexity. Integrating robotics, AI-driven vision systems, and automated sortation ensures precise order fulfilment, reducing picking errors and improving customer satisfaction. Reducing error rates is key to maintaining accurate order fulfillment.

Labour Shortage

The warehousing and logistics industry faces an ongoing labour shortage, driven by an aging workforce, high turnover rates, and the physically demanding nature of the tasks involved. Recruiting and retaining skilled workers is increasingly difficult, making automation technology a necessity to achieve long-term efficiency. Conveyor systems and robotic technologies, such as autonomous robots and collaborative robots, help bridge the labour gap while improving overall efficiency and reducing the risk of errors.

Increasing Real Estate Cost

With rising industrial real estate prices, retailers must look to optimise their warehouse design to maximise storage density and operational efficiency. Expanding physical space is costly, so retailers turn to solutions like vertical storage systems, AS/RS (Automated Storage and Retrieval Systems), and high-speed conveyors to make better use of available footprint. These technologies reduce the need for additional warehouse facilities while improving storage capacity and throughput. Optimising the warehouse floor layout enables efficient inventory management.

Types of Conveyors Used in Retail Distribution Centres


To overcome the issues facing retail operators, conveyor systems have long been a trusted resource tasked with automated material handling to deliver efficiency, accuracy, and long-term cost savings. Here is a selection of the most common types of conveyors seen in retail distribution and what they bring to operations.

 

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a conveyor as a conveyor systems warehouse

Belt Conveyors

Belt Conveyors are used to transport goods such as cartons, parcels, and loose items between different areas within a DC. They handle a wide range of product sizes and weights and are cost-effective and simple to maintain.

Roller Conveyors

Roller Conveyors are adept at moving boxes and totes efficiently, they are mainly used for accumulation, sortation, and within packaging areas. Roller conveyors are available as powered or gravity-driven models, designed to reduce manual handling and speed up material handling processes, reducing labor costs.

Sortation Conveyors

These automatically route items to specific locations using integrated barcode or RFID scanning technology. Essential for high-speed order fulfilment, sortation conveyors increase throughput and accuracy, whilst reducing manual labor costs commonly associated with manual sorting.

Spiral Conveyors

Designed to move items vertically between floors while saving space, spiral conveyors are ideal for multi-level warehouses. They use a relatively small footprint compared to traditional incline conveyors and ensure a continuous flow of goods.

Overhead Conveyors

Widely used in apparel and garment DCs for hanging items, they optimise space utilisation by moving goods overhead. This frees up valuable floor space and reduces congestion in high-traffic areas.

Automated Guided Vehicle (AGV) Conveyors

AGV are mobile conveyors that transport goods along dynamic routes without fixed pathways, widely used for replenishment tasks and just-in-time inventory delivery. They are highly flexible and adaptable to changing layouts, reducing reliance on fixed conveyor infrastructure and enabling real-time visibility.

The Role of Robotics in Retail Distribution Centres

To achieve full automation, conveyors frequently integrate with advanced robotic automation systems to handle sorting, stacking, palletising, and storage tasks. Below are some of the key robotics applications that support and enhance retail logistics operations:

Robotic palletisers and de-palletisers automate the stacking of boxes, cartons, or totes onto pallets. Conversely, de-palletisers unload incoming shipments and prepare them for processing or storage. There are different types of robotics palletisers such as:

 

Conventional Palletisers – Suitable for high-speed, high-volume operations.

Collaborative (Cobot) Palletisers – Work alongside human operators in smaller DCs.

Mixed-Case Palletisers – Use AI to arrange different-sized packages onto a single pallet.

 

Robotic palletisers offer a wide range of benefits to retail operations, reducing manual labor, enhancing load stability, and improving operational efficiency, while enhanced safety ensures fewer injuries in high-volume environments.

Key Benefits of Conveyor and Robotics Automation in Retail DCs


By integrating conveyor systems with robotics, retailers can fully utilise advanced technologies, which are widely available, to streamline warehouse operations, reduce operational costs, and enhance overall warehouse efficiency. Warehouse automation solutions not only improve productivity and order accuracy but also help mitigate challenges such as labour shortages and rising operating costs. Automated solutions allow businesses to achieve a higher return on investment by improving inventory management, reducing the risk of errors in complex tasks, and supporting dynamic environments like modern warehouses. These innovations optimise storage locations and increase the overall productivity of distribution centres (DCs).

Increased Productivity

Automate repetitive tasks, allowing human workers to focus on higher-value activities while mobile robots and Autonomous Mobile Robots (AMRs) handle goods transportation and sorting, improving throughput and fulfillment processes.

Reduced Labour Costs

Minimise the need for manual sorting, stacking, and palletising, reducing reliance on human labour and helping companies adapt to labour shortages while increasing warehouse space usage for better efficiency. Automated systems can also help reduce the upfront cost of recruiting additional workers for seasonal demand.

Improved Accuracy

AI and robotics ensure precise order fulfilment and inventory accuracy, leveraging advanced sensors to track items through the entire warehouse. These systems help to mitigate errors that could arise in complex tasks, such as managing dynamic environments with multiple inventory types.

Enhanced Workplace Safety

Automation reduces the need for workers to perform heavy lifting and repetitive tasks, lowering the risk of strain injuries and enhancing overall safety. Autonomous Vehicles and mobile robots are equipped with sensors to navigate safely around human workers, creating a safer working environment.

Scalability

Flexible automation systems, such as Autonomous Mobile Robots and robotic sortation systems, can expand as retail demand grows, allowing retailers to scale their warehouse space and adapt to increased volumes without significant initial investment in additional physical infrastructure.

Enhanced Predictive Maintenance

AI and machine learning algorithms monitor conveyor and robotic performance, identifying wear and tear early. This enables timely maintenance, reducing costly downtime and improving overall warehouse efficiency while managing future demand without needing costly manual intervention.

Conclusion

Retail distribution centres are evolving into sleek, fully automated facilities, with conveyor belts and robotic automation leading the transformation to deliver efficient inventory management, reduced costs, and improved order fulfillment accuracy. 

 

Furthermore, those who leverage advanced warehouse management systems (WMS) with integrated AI and machine learning benefit from valuable insights to support strategic data-driven decision-making, enabling retailers to future-proof their supply chain operations and deliver exceptional customer service in an increasingly competitive market.

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